Peanut Snack and Peanut Spread: Potential New Products

C. B. Gilliland and Thomas B. Smith

No 309900, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report Summary: "Peanut Snack" and "Peanut Spread" -- two new Products -- have been successfully developed and marketed experimentally. Peanut Snack, in several flavors, is a sliceable product packaged in an 8-ounce roll. Peanut Spread is a flavored and spreadable product, packaged in an 8-ounce glass jar. The Georgia Agricultural Experiment Station had previously produced these or very similar products in its laboratory. But it was not until 1951 that marketing and acceptability tests were made after the products had been produced in a commercial plant. Comparative tests in the marketing of these new forms of peanut products were carried out in retail stores in the State of Georgia. Results of the limited experiment showed that consumers to whom the products were given indicated an appreciation of the opportunity to choose products of different flavor, consistency, and packaging in addition to the usual peanut butter. Furthermore, the results showed that the new products could be produced at approximately the same cost as peanut butter.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 48
Date: 1952-12
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:309900

DOI: 10.22004/ag.econ.309900

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