Marketing Losses of Selected Fruits and Vegetables at Wholesale, Retail, and Consumer Levels in the Chicago Area

W. R. Wright and B. A. Billeter

No 313265, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: This publication details the results of a 3- year survey of losses sustained during the wholesale, retail, and consumer marketing stages of selected fresh fruits and vegetables in the Chicago, Ill., area. Here, "market" loss at wholesale and the retail level refers to those parasitic diseases, nonparasitic disorders, and physical injuries that would encourage rejection of the product by the potential consumer. At the consumer level, this loss consisted of the loss of edible produce resulting from the elimination of objectionable defects. The following produce commodities were selected for study. 1. Apples, Red Delicious from the Pacific Northwest. 2. Head lettuce from the Salinas-Watsonville-King City area of California. 3. Oranges, Washington navels from California and Valencias from Florida. 4. Peaches, mostly from southern growing areas, but small amounts were also sampled from eastern and midwestern growing areas. 5. Potatoes, a long white variety from California, and red potato varieties from the North Dakota-Minnesota growing area. 6. Strawberries, both Californian and southern grown.

Keywords: Crop Production/Industries; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 26
Date: 1975-01
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313265

DOI: 10.22004/ag.econ.313265

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