Consumers' Knowledge and Use of Government Grades for Selected Food Items

T. Q. Hutchinson

No 313620, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: In a national sample of households, interviews showed that consumers were unfamiliar with USDA grades for food. For the most part consumers evidenced little knowledge of Federal grades and significant confusion between the grades and inspection marks. The most frequent awareness score was zero. The study also indicates that many consumers believe all food items to be graded and frequently report buying Grade A when no such grade designation exists.

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 48
Date: 1970-04
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313620

DOI: 10.22004/ag.econ.313620

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