Retail Demand for Fresh Apples

Victor G. Edman

No 313713, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Seasonal retail demand for fresh apples was estimated for 1963/64-1969/70 with linear regressions of U.S. average monthly retail prices on monthly net per capita fresh movement. After remaining essentially unchanged from 1963/64 through 1965/66, demand increased during 1966/67-1968/69. By 1968/69, a given level of per capita consumption was maintained at a price about 3 cents a pound higher (deflated) than in 1963/64. The apparent, sharp decrease in demand that followed in 1969/70 probably reflected lower quality more than a real change in demand. Intraseasonal demand was presented in terms of price flexibilities calculated at four levels of net movement. These levels represented average net movement in each of four 3-month time periods. Flexibilities trended downward during the seven seasons studied. By 1968/69, they ranged from -0.3727 in September-November to -0.0431 in June-August. Total retail revenue would have been increased by additional movement in all time periods and also by reallocating supplies from fall and winter to spring and summer.

Keywords: Crop Production/Industries; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 38
Date: 1972-04
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313713

DOI: 10.22004/ag.econ.313713

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