 Pricing Performance in Marketing Fresh Winter LettuceRobert W. Bohall No 313716, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: Price analysis was used to determine if the behavior of weekly lettuce prices at shipping points and wholesale terminal markets is generally consistent with a competitive marketing system. Results indicated that the winter lettuce market in 1966-68 performed in an orderly and competitive manner. Prices at different locations were established that were consistent with marketing costs--transportation, storage, and handling. Prices at all locations in the marketing system were closely correlated. Margins were related to the distance transported and the price of the commodity. Shipping-point prices of lettuce were inversely related to the supply of product available. Wholesale terminal market prices directly responded to shifts in shipping-point prices. The marketing system for fresh winter lettuce generally performed efficiently in establishing prices that cleared the supply of perishable produce each day and week of the marketing season. Keywords: Crop Production/Industries; Demand and Price Analysis; Marketing (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313716 Access Statistics for this paper More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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