Community Supported Agriculture: New Models for Changing Markets

Timothy Woods, Matthew Ernst and Debra Tropp

No 316239, Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Introduction: This study proposed to identify the trends in CSA business model adaptation including changes in product innovation and profitability drivers as the CSA marketing model evolves to address emerging consumer preferences and direct marketing opportunities. By conducting a national survey of CSAs, researchers hoped to: 1. Describe the current use of the CSA business model, including scale and regional differences; 2. Identify the role and strategic dynamics of the CSA model in a local foods business start-up; 3. Identify the emerging and adapted uses of the CSA model to pursue scale individually and through cooperation and pursue alternative local foods markets; and 4. Examine perspectives of CSA operators on expected future business and market innovations.

Keywords: Marketing; Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 68
Date: 2017-04
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsrr:316239

DOI: 10.22004/ag.econ.316239

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