Whose and What Chatter Matters? The Effect of Tweets on Movie Sales

Huaxia Rui, Yizao Liu and Andrew Whinston

No 148305, Working Paper series from University of Connecticut, Charles J. Zwick Center for Food and Resource Policy

Abstract: se and What Chatter Matters? The Effect of Tweets on Movie Sales

Keywords: Marketing (search for similar items in EconPapers)
Pages: 29
Date: 2012-05
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ucozwp:148305

DOI: 10.22004/ag.econ.148305

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