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Plant-based foods for future. Results of consumer and professional expert interviews in five European countries - EIT-Food Project „The V-Place“

Beate Gebhardt and Klaus Hadwiger

No 308734, Working Papers from Universitaet Hohenheim, Institute of Agricultural Policy and Agricultural Markets

Abstract: This working paper documents the methodology of the qualitative studies and the resulting insights, as part one of the two-stage study of the Project „The V-Place - Enabling consumer choice in Vegan or Vegetarian food products“ in six European countries. The interviews with 70 consumers and professional experts in total has already been completed. Still in 2020, a quantitative consumer survey will be conducted in Germany, Denmark, France, Italy, Spain and Poland. The project is led by the Hohenheim Research Center for Bioeconomy, University of Hohenheim. The Department of Agricultural Markets at the University of Hohenheim is responsible for the qualitative studies. This project is funded by EIT Food, the Food Innovation Community of the European Institute of Innovation and Technology (EIT). EIT is an EU institution under Horizon 2020, the EU Framework Programme for Research and Innovation. Im vorliegenden Arbeitsbericht werden Methodik und Ergebnisse der qualitativen Studien des Projekts "The V-Place - Enabling consumer choice in Vegan or Vegetarian food products" in sechs europäischen Ländern beschrieben. Die Interviews mit insgesamt 70 Verbrauchern und Fachexperten sind bereits abgeschlossen. Noch im Jahr 2020 folgt eine quantitative Befragung von Verbrauchern in Deutschland, Dänemark, Frankreich, Italien, Spanien und Polen. Das Projekt wird vom Hohenheimer Forschungszentrum für Bioökonomie der Universität Hohenheim geleitet. Für die qualitativen Studien ist die Abteilung Agrarmärkte der Universität Hohenheim verantwortlich. Das Projekt wird von EIT Food, der Food Innovation Community des Europäischen Instituts für Innovation und Technologie (EIT), finanziert, einer EU-Institution im Rahmen von Horizon 2020, dem EU-Rahmenprogramm für Forschung und Innovation.

Keywords: Agribusiness; Agricultural and Food Policy; Marketing (search for similar items in EconPapers)
Pages: 42
Date: 2020
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uhgewp:308734

DOI: 10.22004/ag.econ.308734

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