2020 Local Food Marketing Practices Survey

Tony Dorn

No 338297, NASS Research Reports from United States Department of Agriculture, National Agricultural Statistics Service

Abstract: Key Findings: • 147,307 operations sold $9.0 billion of food through direct marketing practices in 2020. • Direct-to-Consumers was the most popular form of direct marketing, with 77% utilizing direct-to-consumer marketing practices. However, direct-to-consumer sales only accounted for 33% of all direct marketing sales. • California accounted for the largest share of direct sales with $1.4 billion, 16% of the US total. • Operations with direct food sales of $500,000 or more, accounted for 2% of all direct marketing operations, but received 55% of direct marketing income. • 78% of operations sold all their directly marketed food within 100 miles of the farm.

Keywords: Crop Production/Industries; Livestock Production/Industries; Marketing; Research Methods/ Statistical Methods (search for similar items in EconPapers)
Pages: 34
Date: 2022-04
New Economics Papers: this item is included in nep-agr
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Persistent link: https://EconPapers.repec.org/RePEc:ags:unasrr:338297

DOI: 10.22004/ag.econ.338297

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