The Market for Chicken Raised Without Antibiotics, 2012–17

Elina T. Page, Gianna Short, Stacy Sneeringer and Maria Bowman

No 315418, USDA Miscellaneous from United States Department of Agriculture

Abstract: This report estimates consumer retail expenditure distributions and prices of chicken products labeled raised without antibiotics (RWA) between 2012 and 2017 and characterizes the demographics of households that purchased RWA-labeled chicken products. The analysis considered three different chicken product market segments: classic, processed, and sausage. Using household scanner data merged with a dataset of poultry product label claims, the results reveal household expenditures for RWA-labeled products grew substantially within each of the three market segments. The average price per pound for RWA-labeled chicken products was also considerably higher than conventional products within each market segment. Additionally, households that purchased RWA-labeled chicken products were on average larger, had higher incomes, were more likely to have a primary food shopper with a college degree, and were more likely to report being very concerned about antibiotic use in meat production.

Keywords: Agribusiness; Consumer/Household Economics; Financial Economics; Institutional and Behavioral Economics; Livestock Production/Industries; Marketing; Public Economics; Research Methods/ Statistical Methods (search for similar items in EconPapers)
Pages: 31
Date: 2021-09-22
New Economics Papers: this item is included in nep-agr
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:usdami:315418

DOI: 10.22004/ag.econ.315418

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