CONSUMER RESPONSE TO GMO FOODS: BRANDING, CERTIFICATION, AND CONSUMER CHARACTERISTICS

Gregory A. Baker and Michael A. Mazzocco

No 36562, 2002 Annual Meeting, July 28-31, 2002, Long Beach, California from Western Agricultural Economics Association

Abstract: Two consumer choice models were developed using conjoint analysis to evaluate the effect of potential strategies to gain consumer acceptance of GMO foods. Results indicate that a government certification program would be more effective than the use of a familiar brand in assuring consumers of the safety of GMO foods.

Keywords: Consumer/Household Economics; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 16
Date: 2002
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:waealb:36562

DOI: 10.22004/ag.econ.36562

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