Cooperative Wineries and Wine Marketing in Spain

Francisco J. Medina-Albaladejo (francisco.medina@uv.es) and Jordi Planas (j.planas@ub.edu)
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Francisco J. Medina-Albaladejo: Universitat de València, València, Spain
Jordi Planas: Universitat de Barcelona, Barcelona, Spain

No 1707, Documentos de Trabajo (DT-AEHE) from Asociación Española de Historia Económica

Abstract: Cooperative wineries emerged with a double objective: on the one hand, the common production ofwine, to reduce production costs and at the same time to increase the quality of the product; on the other hand, the common sale of wine, with a reduction of intermediaries and an improvement of the position of winegrowers in the marketing process. Both objectives had to lead to a higher remuneration for the product and, consequently, for producers’ income. In the wine sector producers were mainly small family farmers who faced a context of tendential fall in wine prices and, consequently, a decrease in their income. If the advantages of winemaking in common seem obvious, success in the second objective seems more doubtful. In this article we want to analyze the marketing of wine in Spain through the cooperative wineries: What was their role in the wine trade? What types of sales did they adopt and why? How did they adapt to changes in the wine consumption patterns?

Keywords: Cooperative Wineries; Wine Trade; Twentieth Century; Spain (search for similar items in EconPapers)
JEL-codes: J54 L66 N84 Q13 (search for similar items in EconPapers)
Pages: 31 pages
Date: 2017-12
New Economics Papers: this item is included in nep-agr, nep-his and nep-mkt
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