IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES OVER THE EMPLOYEES OF THE ORGANIZATION: AN EXPLORATORY STUDY

Rizwana Bashir (), Atif Hassan () and Farooq-E-Azam Cheema ()
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Rizwana Bashir: Bahria University Pakistan
Atif Hassan: Ifugao State University Philippines
Farooq-E-Azam Cheema: Institute of Business & Technology IBT Karachi

IBT Journal of Business Studies (JBS), 2012, vol. 8, issue 2, 11-21

Abstract: Purpose This study is aimed at identifying internal impact of the corporate social responsibility activities an impact on the employees of the organizations engaged in these activities.It explores as how the organizations engagement in these activities positively affects the employees feelings towards the organizations reshaping their level of motivation, performance and intention of remaining with the organizations for longer time. Methodology/sample Philosophy we used in this research is interpretivism. Because we interpreted meaning out of the activities and data collected.Sample size for the study was 30 employees working for different business organizations of Karachi comprising 14 female and 16 male employees.The participants were between 24 and 50 years of age Findings The study concluded that organizations indulgence in corporate social responsibility activities positively impacts employees attitude towards the organization resulting into better level of organizational belongingness and job satisfaction among them that, in turn, is likely to improve organizational productivity. Practical Implications This study suggests that employees positive perception towards an organizations social ethics and social services may influence their attitudes and performance, which in turn may affect the organizational productivity. In this sense, this study hints at another benefit of the CSR activities to the organizations suggesting lucrative rate of return on their investment.

Keywords: Corporate Social Responsibility; Employee Perception; Employee Attitude; Organizational Productivity (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:8:y:2012:i:2:p:11-21

DOI: 10.46745/ilma.ibtjbs.2012.82.0

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