Effects of Covid-19 on international trade and cross-border e-commerce live streaming: Evidence from China

Fodouop Kouam Arthur William
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Fodouop Kouam Arthur William: School of Management, Hebei University, Baoding city, Hebei Province, China.

International Journal of Science and Business, 2022, vol. 16, issue 1, 133-141

Abstract: The Covid-19 crisis hurt different sectors in China, and international trade is no exception. This paper analyses the effects of the pandemic on China’s international trade and cross-border e-commerce. The study aims to present China’s foreign trade during the pandemic. Our empirical research question is to determine the pandemic’s effects on China’s international trade and cross-border e-commerce live streaming. In the context of Covid-19, China’s international trade faces various difficulties. On the other hand, our research highlights the positive impact of Covid-19 on China’s cross-border e-commerce live streaming. We conducted this research using a questionnaire to collect data from 50 companies from different business sectors in China involved in foreign trade. We analyzed data using descriptive statistics. Findings indicate that the pandemic contributes to the rapid development of cross-border e-commerce live streaming in China. To our knowledge, this study is the first to classify cross-border e-commerce live streaming into different categories. It represents the innovation of this research to the existing literature.

Keywords: Covid-19; international trade; cross-border e-commerce; live streaming. (search for similar items in EconPapers)
Date: 2022
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