Marketing ethics and Stakeholders Commitment in Fast-Food Restaurants in Port Harcourt

Sylva Ezema Kalu and Charles Daniel Enyia

International Journal of Science and Business, 2019, vol. 3, issue 1, 111-117

Abstract: This paper considers the impact of marketing ethics on stakeholders’ commitment in fast food restaurants in Rivers state. Advertizing ethics and pricing ethics were used as the dimensions of marketing ethics. 25 copies of research instrument were distributed to four fast food restaurants in Rivers state, out of the copies distributed, 91 copies were retrieved and useful for data analyses. The results of our test show that a significant relationship exists between our dimensions and stakeholders commitment. Therefore, it led to the recommendations which proposed that both government and management must ensure that there is a conscious effort in maintaining the standard of ethics within the fast food restaurants.

Keywords: Marketing ethics; Stakeholders; Fast-food restaurants; Advertizing ethics; Pricing ethics (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aif:journl:v:3:y:2019:i:1:p:111-117

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