Theoretical Inspection and Rethink of Marketing Mix

Ismat Ara Eti and Md. Murshedul Bari
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Ismat Ara Eti: Independent University, Bangladesh
Md. Murshedul Bari: Daffodil International University, Bangladesh

International Journal of Science and Business, 2020, vol. 4, issue 10, 77-87

Abstract: The world is relentlessly changing which creating new trades. A few ages past, speediness of these revolutions, maybe it was every fasten of years or every decade, but straightaway, every year or every month we are nearsighted new goods and products that in the history there was not any kind of them. Every company should not neglect to take virtuous maintenance of customers that helps to partake the right planning and aiming people, the right product or service, right place or distribution, right price, right promotion, right physical and psychological evidence, with the right amount of productivity & quality performance in carrying the Ps of Marketing. This paper aims to undertake an extensive literature review from the past studies related to the concept of the marketing mix and descriptive analysis is used to analyze the best practice among the 8Ps or more Ps of marketing mix towards business performance. Equally, a tool of marketing strategy and theoretical framework grants a view of different theories of marketing mix where marketers should be considered before launching a product. Firms should plan a targeted approach on these different components which help the firm in formulating strategic decisions. The study provides managers with theoretical guidance and concept on how the marketing mix will improve the organization’s performance.

Keywords: Marketing Mix; History; Pros and Cons; Elements; Five product level; Product Life cycle (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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