Development of Slow Tourism Challenge and Operation Architecture: A Case Study on Green Island, Taiwan

Ren-Fang Chao ()
Additional contact information
Ren-Fang Chao: Department of Leisure Management, I-Shou University, No. 1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001, Taiwan, R.O.C.

Acta Oeconomica, 2015, vol. 65, issue supplement2, 351-367

Abstract: Slow tourism, a sustainable tourism pattern gradually emphasized over the past years, stresses on experiencing tourism campaigns with slow and recreational attitudes to create value for life and enhance well-being. Although the concept of slow tourism presents certain consensus in academic studies, it still encounters a lot of operational challenges, which could be properly solved through the educational training of operators and consumers and the economic value chain formed by industry alliances. In terms of the practical operation, the slow tourism promotion architecture is developed for promoting slow tourism in Green Island, Taiwan. The architecture is divided into two stages. The preparation stage focuses on communication, training, and the improvement of industrial environment to form the slow tourism industry alliance for cross-selling and importing visitors. The operational stage tends to form the overall image of the destination by maintaining the quality of slow tourism through review and innovation and gradually extend the slow tourism industry alliance. The key role in the promotion architecture is local intermediary organizations which integrate internal and external resources to have slow tourism present the maximal benefits.

Keywords: sustainable tourism; tourism education; strategic alliance; intermediary organization; tourism marketing (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.akademiai.com/doi/pdf/10.1556/032.65.2015.S2.26 (application/pdf)
subscription

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aka:aoecon:v:65:y:2015:i:supplement2:p:351-367

Ordering information: This journal article can be ordered from
Akadémiai Kiadó Zrt., P. O. Box 245, H-1519 Budapest, Hungary
https://akjournals.com/

Access Statistics for this article

Acta Oeconomica is currently edited by Mihályi, Péter

More articles in Acta Oeconomica from Akadémiai Kiadó, Hungary
Bibliographic data for series maintained by Kriston, Orsolya ().