Effects of Crisis Communication Strategies and Media Report on Corporate Image in Catering Industry

Sri Gunawan (), Chich-Jen Shieh () and Yu Pei ()
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Sri Gunawan: Department of Management, Airlangga University, Indonesia, Jalan Air-langga No. 4 Surabaya, 60286 Indonesia
Chich-Jen Shieh: Department of International Business at Chang Jung Christian University, Taiwan, No. 1, Changda Rd. Gueiren District, Tainan City 71101, Taiwan
Yu Pei: 3School of Public Economics, Nanjing Audit University, Zhonghe Building, 86 West Yushan Road, Pukou District, Nanjing, China

Acta Oeconomica, 2015, vol. 65, issue supplement2, 399-411

Abstract: The enhancement of economic development and living standard in last years has the people stress more on recreational life that tourism becomes prevalent in Taiwan. County and city governments positively promote tourism and hold cultural festivals to enhance the boom of accommodation and catering industries and further fi re national tourism market and catering industry. Through online questionnaire survey, the customers of Wang Steak, TASTy, Tokiya, and ikki, which are the subsidiaries of Wowprime and burst out the oil scandal recently, are distributed 800 copies of questionnaires. Total 388 effective copies are retrieved with the effective rate 49%. The research results are concluded as follows. 1. Crisis Communication Strategies would affect Media Report. 2. Crisis Communication Strategies would influence Corporate Image. 3. Media Report has significantly positive effects on Managerial Capacity in Corporate Image. 4. Media Report presents remarkably positive effects on Corporate Reputation in Corporate Image. 5. Media Report shows notably positive effects on Communication News in Corporate Image. It is expected that catering businesses could enhance the countermeasures of Crisis Communication Strategies to cope with crises.

Keywords: catering industry; Crisis Communication Strategies; Media Report; Corporate Image. (search for similar items in EconPapers)
Date: 2015
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