Environmentally conscious consumption patterns in Hungarian households

Ágnes Hofmeister-Tóth (), Kata Kelemen () and Marianna Piskóti ()
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Ágnes Hofmeister-Tóth: Corvinus University of Budapest Institute of Marketing and Media Budapest Hungary
Kata Kelemen: Corvinus University of Budapest Institute of Marketing and Media Budapest Hungary
Marianna Piskóti: Corvinus University of Budapest Institute of Marketing and Media Budapest Hungary

Society and Economy, 2011, vol. 33, issue 1, 51-68

Abstract: This article provides a comprehensive review of the literature on the theoretical aspects of sustainable consumption. The conditions for consumers’ social responsibility and the formation of environmentally conscious behavior patterns will also be discussed, along with possible methods for motivating behavioral changes. The authors have completed a primary research study with the purpose of surveying environmentally conscious consumption patterns in Hungary. They also examined how the provision of appropriate information and the raising of awareness might encourage sustainable consumption. According to their findings, the respondents’ knowledge on environmentally conscious behavior was rather limited, and reinforcement was needed in identifying appropriate activity alternatives. This paper provides a summary of the qualitative research phase which employed in-depth interviews, logging and focus groups. The consecutive application of these methods enabled the authors to keep track of the process and the consequences of raising awareness

Keywords: sustainable consumption; consumer behavior patterns; Hungary (search for similar items in EconPapers)
JEL-codes: D12 Q50 (search for similar items in EconPapers)
Date: 2011
Note: The research has been supported by the Norwegian Financial Mechanism (project HU-0056).
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Citations: View citations in EconPapers (2)

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