THE EFFECT OF RELATIONAL RISK PERCEPTION ON SUPPLIERS PERFORMANCE; AN EMPIRICAL STUDY ON TURKISH STRATEGIC ALLIANCES

Farzaneh Soleimani Zoghi and Fatma Muge Aslan
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Farzaneh Soleimani Zoghi: SRH University of Applied Sciences Berlin
Fatma Muge Aslan: Marmara University

Review of Socio - Economic Perspectives, 2017, vol. 2, issue 2, 67-84

Abstract: The aim of this research is to find answers to two principle questions: what is the effect of buyers relational risk perception on suppliers expected performance? And how do strategic alliances manage relational risk in their enhanced supplier-buyer partnerships. In order to formulate hypotheses a review of the general literature on strategic alliances and the specific literature on relational risk, governance structure and trust in alliances has been provided. The hypotheses were tested using data from 135 questionnaire sent to the directors and key managers of alliances from Turkeys main industrial sectors. The results of this study show that there is a negative link between perception of relational risk and suppliers expected performance. However our results do not support any significant correlation between opportunism and expected performance. The results of study also confirm that higher perception of opportunistic behavior tends to use of more formal control mechanisms and higher compatibility between supplier and buyer tends to decrease the use of formal control mechanisms such as contract. The main contribution of this paper is to present an empirical support to relational risk management in Turkish strategic alliances

Keywords: Strategic Alliance; Relational Risk Perception; Supplier-Buyer Partnership; Governance Structure; Contractual Arrangement; Trust (search for similar items in EconPapers)
JEL-codes: D7 G32 G34 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aly:journl:201712

DOI: 10.19275/RSEP018

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