Managing Innovation of SMEs in Creative Industry for Interactive Game Subsector and TV and Radio Subsector Based on Local Wisdom in Development of Competitiveness Business (Case Study SMESs in Bandung)

Merita Bernik, Yudi Azis, Dwi Kartini and Budi Harsanto
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Merita Bernik: Universitas Padjadjaran, Bandung, Indonesia
Yudi Azis: Universitas Padjadjaran, Bandung, Indonesia
Dwi Kartini: Universitas Padjadjaran, Bandung, Indonesia
Budi Harsanto: Universitas Padjadjaran, Bandung, Indonesia

International Journal of Business and Administrative Studies, 2015, vol. 1, issue 2, 49-53

Abstract: In today’s business world, increasingly competition requires businesses to be able to innovate in a variety of fields. Innovation is not easy, it takes hard work, knowledge and experience. The objective of this study is to explore the innovations made by businesses, so that businesses can compete and succeed in its class. The key success factors in innovation is based on primary data obtained through observation and interviews, or secondary data obtained through the study of literature. This study is a qualitative study using case study method, in which interpretive approach used to build knowledge about the innovation of the companies to observe and interpret human interactions in real activities. Data collection was conducted to elaborate on the information in understanding the background of the business, consideration of the internal aspects of the company, the factors of competitors, customers, how to get the business idea, how to design the products and produce as well as how to commercialize the product. Secondary data collection from various sources i.e. websites, magazines, books, and research reports. Cases were taken based on criteria such as receiving various awards, or be the first in its industry and as well as their business are remain continues and exist. The case study in this research is based on the creative industry Interactive game subsector represented by PT Kummara and Television and Radio subsector represented by Ardan Radio Bandung. This study has identified several key success factors, grouped in three stages namely idea generation, product design and production, and commercialization.

Keywords: Innovation; Creative Industry; Interactive Game Subsector; Television; Radio Subsector (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:apa:ijbaas:2015:p:49-53

DOI: 10.20469/ijbas.1.10001-2

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