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What Property Attributes are Important to UK University Students in their Online Accommodation Search?

Olayiwola Oladiran, Ajayi Saheed and Adesola Sunmoni

ERES from European Real Estate Society (ERES)

Abstract: This paper analyses the relationship between the potential demand for purpose-built student accommodation (PBSA) properties and their online displayed attributes. Using data from 12 major UK cities, we analyse the effect of the online displayed property information on the popularity score of a PBSA. The results suggest that PBSAs’ tangible and non-tangible attributes are important to students in their online accommodation search, although, these attributes vary in impact. The study also reveals that failure to display key information of a PBSA may make the property less attractive. These insights are valuable in developing student accommodation investment, development and management strategies.

Keywords: online search; Operational real estate; proptech; student accommodation (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2021-01-01
New Economics Papers: this item is included in nep-isf, nep-pay and nep-ure
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Working Paper: What Property Attributes are important to UK University Students in their Online Accommodation Search? (2021) Downloads
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