Virtual Reality for effective workplace concept development – project concept

Christian Stumpf and Annette Kaempf-Dern

ERES from European Real Estate Society (ERES)

Abstract: The immersive nature of Virtual Reality (VR) might help users gain a better understanding of possible workplace concepts because laypeople are not used to imagine spaces based on floorplans and example pictures only. For the study a VR-tool with different photorealistic workspaces will be developed that allows to change aspects (furniture, colours, plants, etc.) instantly. Data collection will be embedded in real workplace strategy projects of an industry partner. During focus group-workshops 100+ participants will complete a pre & post activity survey to assess their personality and preferences as well as their VR-experiences. It is expected to find that VR helps office users to broaden their understanding of space options and their impacts on work and emotions. Further-more, the research will help to understand space preferences related to personality traits.

Keywords: User Centric Design; Virtual Reality; Workplace Strategy (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2023-01-01
New Economics Papers: this item is included in nep-ppm
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