Using Convenience Store Service of Foreign Backpacker Tourists inBangkok, Thailand

Katanyu Hiransomboon
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Katanyu Hiransomboon: King Mongkut's Institute of Technology Ladkrabang, Chalongkrung Road, Bangkok, Thailand

International Journal of Business and Economic Affairs (IJBEA), 2017, vol. 2, issue 1, 1-7

Abstract: The aim of this study is to determine the cluster of homogenous nancial centers by using hierarchicalclustering analysis, and to de ne in which same cluster Istanbul city takes part with other nancial centers. Thirty eightcountries nancial center and sixteen variables were included in the analysis. For analyzing data, Ward's method ofhierarchical clustering analysis technique was applied and a Squared Euclidian distance measure was used. According tothe analysis results, countries were grouped in four di erent clusters. Sydney, Vienna, Brussels, Toronto, Helsinki, Paris,Frankfurt, Tokyo, Amsterdam, Madrid, Stockholm, Zurich, London and New York were gathered in Cluster 1. Rio DeJanerio, Prague, Shanghai, Johannesburg, Milan, Kuala Lumpur, Warsaw, Lisbon, Moscow, Bangkok, Athens, Tel Aviv,Seoul and Almaty were gathered in Cluster 2, and Istanbul found its place in Cluster 3 sharing with Mexico city, NewDelhi, Jakarta, Cairo and Bogota. Dublin, Doha, Singapore and Dubai were gathered in Cluster 4. The emprical resultsclearly showed that Istanbul city has not homogenized with the international/global nancial centers yet

Keywords: Service marketing mixes; Shopping behavior; Convenience store; Foreign backpackers (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:aya:ijbeaa:2017:p:1-7

DOI: 10.24088/IJBEA-2017-21001

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