Empowering Rural Women Entrepreneurs Through Social Innovation Model

Noraida Haji Ali, Suriyani Muhamad, Masita Masila Abdul Jalil and Mustafa Man
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Noraida Haji Ali: School of Informatics and Applied Mathematics, University of Malaysia,Terengganu, Malaysia
Suriyani Muhamad: School of Social and Economic Development, University of Malaysia,Terengganu, Malaysia
Masita Masila Abdul Jalil: School of Informatics and Applied Mathematics, University of Malaysia,Terengganu, Malaysia
Mustafa Man: School of Informatics and Applied Mathematics, University of Malaysia,Terengganu, Malaysia

International Journal of Business and Economic Affairs (IJBEA), 2018, vol. 3, issue 6, 253-259

Abstract: Empowering rural women through innovation has become a vital focus in the developing world. Innovationand womens empowerment are rarely discussed within the same context, but each has essential values for human progress.This paper discusses how the social innovation model can help rural women, especially in the B40 group, to develop theirskills of marketing to growth their business. Social innovation model provides better opportunities for entrepreneursto improve their business strategy. The study began with the selection of respondents based on purposive samplingin setiu wetland, then proceed with the analysis phase to deciding on the suitable module and technological solutions.The modules are designed to equip the participants with skills in doing e-business. Then proceed with the developmentphase, which all participants are required to attend ve training sessions to ensure they have their own Facebook pageand be able to manage it properly. The impact of this research could empower the targeted marginalized group withthe knowledge of information engineering, increase their awareness and utilization of Information and CommunicationTechnology (ICT) in their everyday actions.

Keywords: Empowering women; Social innovation; Entrepreneurship; E-business (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:aya:ijbeaa:2018:p:253-259

DOI: 10.24088/IJBEA-2018-36003

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