A Behavioral Science Perspective on Consumers' Engagement With Demand Response Programs
Daniel Sloot,
Nico Lehmann,
Armin Ardone and
Wolf Fichtner (daniel.sloot@kit.edu)
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Wolf Fichtner: Chair of Energy Economics, Institute for Industrial Production, Karlsruhe Institute of Technology, Germany
Energy RESEARCH LETTERS, 2023, vol. 4, issue 1, 1-7
Abstract:
Residential electricity demand response programs can play a substantial role in facilitating a sustainable energy transition, but it is important to examine the consumer behaviors necessary to harness this potential. We outline three behavioral dimensions relevant for effective demand response, namely investment, participation, and actual response. We discuss the factors that underpin them as well as possible behavioral interventions to promote demand response behaviors.
Keywords: Demand response; Behavioral science; Behavioral interventions (search for similar items in EconPapers)
JEL-codes: M38 O33 Q41 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ayb:jrnerl:76
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