Strategic marketing – some conceptual and operational reviews from structured marketing works

Bogdan Nichifor

Studies and Scientific Researches. Economics Edition, 2009, issue 14

Abstract: Strategic marketing has been for a long time widely recognized as an important aspect of activity of modern organizations. Knowing it characteristics and its role in organizational management is extremely important in developing a long-time efficient business. This article focuses on presenting some synthetic conclusions extracted from the structured strategic marketing works of well-known marketing authors.

Keywords: strategic marketing; marketing strategy; processes. (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:bac:fsecub:09-14-13

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