Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen

Roland Helm and Stephanie Gritsch

No 474, University of Regensburg Working Papers in Business, Economics and Management Information Systems from University of Regensburg, Department of Economics

Keywords: Marketing Intelligence; market-/resource-based view of strategy; Marktorientierung; Vertrieb (search for similar items in EconPapers)
Date: 2013-05-13
New Economics Papers: this item is included in nep-cwa and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://epub.uni-regensburg.de/28171/4/Marketing_I ... nsbeitrag_130513.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bay:rdwiwi:28171

Access Statistics for this paper

More papers in University of Regensburg Working Papers in Business, Economics and Management Information Systems from University of Regensburg, Department of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Gernot Deinzer ().