México | ¿Los SMS nudges promueven la salud financiera?

Mexico | Do SMS Nudges Promote Financial Health?

Guillermo Jr. Cárdenas Salgado, Juan Jose Li Ng, Héctor Ortega Rosas, Susana Ramos Villaseñor, Carlos Serrano and Elmer Solano Flores

No 22/06, Working Papers from BBVA Bank, Economic Research Department

Abstract: We presented the results of a Randomized Control Test (RCT) to people who received nudges through SMS in order to promote financial health variables. The target population was about 95,000 people in two age groups: 27 to 38 and 39 to 56 years old. We presented the results of a Randomized Control Test (RCT) to people who received nudges through SMS in order to promote financial health variables. The target population was about 95,000 people in two age groups: 27 to 38 and 39 to 56 years old.

Keywords: Nudges; Empujones del comportamiento; Behavioral economics; Economía del comportamiento; savings; ahorro; Digital banking; Banca digital; Financial health; Salud financiera; Mexico; México; Banks; Banca; Digital Trends; Tendencias Digitales; Financial Inclusion; Inclusión Financiera; Digital Economy; Economía Digital; Sustainable Development; Desarrollo Sostenible; Working Papers; Documento de Trabajo (search for similar items in EconPapers)
JEL-codes: D14 D91 G21 O16 (search for similar items in EconPapers)
Pages: 31 pages
Date: 2022-08
New Economics Papers: this item is included in nep-ban, nep-fle, nep-hea and nep-pay
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