Consumer Behavior within the Covid-19 Pandemic A Systematic Review

Perera K.J.T., Fernando P.I.N., Ratnayake R.M.C.S. and Udawaththa U.D.I.C.
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Perera K.J.T.: Department of Management Sciences, Faculty of Management, Uva Wellassa University, Sri Lanka
Fernando P.I.N.: Department of Management Sciences, Faculty of Management, Uva Wellassa University, Sri Lanka
Ratnayake R.M.C.S.: Department of Management Sciences, Faculty of Management, Uva Wellassa University, Sri Lanka
Udawaththa U.D.I.C.: Department of Management Sciences, Faculty of Management, Uva Wellassa University, Sri Lanka

International Journal of Research and Innovation in Social Science, 2021, vol. 05, issue 12, 806-812

Abstract: COVID-19 spreads globally with a unique makeup and high intensity. During this global pandemic, addressing “consumer behavior†could send signals to the industrial sector, and it is worthwhile to identify the hidden antecedents of consumer behavior during the pandemic. The study’s main purpose is to organize and standardize current knowledge on pandemic hoarding behavior. The methodology section is followed by the analysis and discussion portion, which comprises a) citation analysis, which was done to analyze developing research publications on consumer behavior during a pandemic, and b) comprehensive analytical models within the literature. Research papers were selected from well-known research databases such as Web of Science, J Store, and Google Scholar, and the analysis included 43 research papers. The research consist with two sections: (a) citation analysis and (b) identifying comprehensive analytical models. The citation analysis revealed three major themes: (1) panic buying behavior during pandemics, (2) new trends in pandemic buying, and (3) online buying behavior during pandemics. Furthermore, review propose Ling & Ho (2020) model be aligned to fill a need in consumer behavior research. Moreover, findings reveal a unique perspective on government policymaking that will aid in improving the effectiveness of governments’ existing lockdown policy measures by governing and controlling individuals’ behaviors and attitudes, allowing for a more holistic and integrated response to the pandemic

Date: 2021
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