A Strategic Change Management Model of Enhancing Organizational Performance of Telecommunication Organizations in Zimbabwe

Anthony Tapiwa Mazikana, Stanley Madende, King Muchenje and Tendai Mandere
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Anthony Tapiwa Mazikana: University of Zimbabwe, Department of Business Management and Economics
Stanley Madende: BA ISAGO University, Department of Business Management
King Muchenje: BA ISAGO University, Department of Business Management
Tendai Mandere: BA ISAGO University, Department of Business Management

International Journal of Research and Innovation in Social Science, 2023, vol. 07, issue 11, 313-328

Abstract: Change management is a concept that has been embraced by firms the world over given the fact that firms that practices change management tend to benefit from enhanced organizational performance (Nyoni et al., 2017). Research has shown that companies which adopt strategic change management tend to benefit in terms of increased profits and enhanced organizational performance (Chavan & Bhattacharya, 2022). According to Buschow & Suhr (2022) change management refers to the practise of taking a methodical, organised approach to the transition or transformation of an organization’s objectives, procedures, or technologies. Implementing strategies for bringing about change, maintaining control over change, and assisting individuals in becoming accustomed to change are the primary objectives of change management (Husnah & Aslami, 2022). Feranita et al. (2020) defined change management is the process of describing and implementing change within a company’s processes, both internal and external. Munawar (2021) noted that change management involves preparing and supporting personnel, developing the essential processes for change, and monitoring activities both before and after the change to ensure that it is successfully implemented. In United Kingdom Dorman (2021) conducted a study on strategic change management on organizational performance. The study was aimed at proposing the effect of diversification, innovation and strategic alliances on enhancing organizational performance. Dorman (2021) established that diversification, innovation and strategic alliances have a positive effect on enhancing organizational performance. It was noted that telecommunication organizations in United Kingdom such as Verizon have adopted strategic change management as a way of increasing sales. At African level, strategic change management is treated as something which results in enhanced organizational performance (Ationo & Kyongo, 2017). Ationo & Kyongo (2017) conducted a study in Kenya on effect of strategic change on organizational performance using parastatals of Kenya as a case. The study was aimed at establishing a relationship between strategic change and organizational performance. It was established that strategic change have a positive effect on organizational performance. In Zimbabwe strategic change management is viewed as something which enhance organizational performance. Very few researchers have proven that strategic change management enhance organizational performance in Zimbabwean telecommunication organizations. For instance a study by Mazikana (2023) on effectiveness of change management on organizational performance established that change management did not have any significant influence on organizational performance. In Zimbabwe, the telecommunications sector has also seen significant changes over the past five years. Despite embarking on strategic change management telecommunication organizations in Zimbabwe has been suffering from decline in sales revenue, high costs, delays and low profits. This led to the firm to relook at its strategic change management strategy in order to increase organizational performance. According to Scandura & Meuser (2022) if an organization adopt strategic change management it will benefit from increased sales. However this study seeks to determine the impact of strategic change management on organizational performance given that telecommunication organizations in Zimbabwe has been suffering from low profits

Date: 2023
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