Influence of Social Media on Youth Voting Behaviour: A Systematic Literature Review

Fatimah Yazmin Yahaya, Mohd Sufiean Hassan, Zuliani Mohd Azni, Siti Nur Izyandiyana Ab Hadi, Siti Nurshahidah Sah Allam and Noor Afzaliza Nazira Ibrahim
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Fatimah Yazmin Yahaya: Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia
Mohd Sufiean Hassan: Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia
Zuliani Mohd Azni: Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia
Siti Nur Izyandiyana Ab Hadi: Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia
Siti Nurshahidah Sah Allam: Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia
Noor Afzaliza Nazira Ibrahim: Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 10, 1198-1207

Abstract: This paper delves into the significant impact of social media on the behavior, identity formation, and political involvement of young people, employing a systematic literature review (SLR) as its methodological approach. Social media platforms such as Instagram, TikTok, and Twitter have evolved beyond mere entertainment channels. They now play a crucial role in shaping how youth express their political views, connect with like-minded individuals, and engage in political activities, often circumventing traditional media outlets. By examining existing research, the SLR uncovers prevailing trends and theoretical perspectives, revealing how these platforms contribute to a personalized approach to politics. The review highlights how social media enhances political awareness among young people and affects their voting patterns. The paper identifies several key areas of interest in current research, including how social media facilitates political discussions, fosters community-building, and enables youth to participate in political processes in novel ways. However, it also points out significant gaps in the existing literature, particularly concerning the long-term consequences of social media on political engagement and its ethical dimensions. The review emphasizes the need for ongoing research to fully understand how sustained use of social media platforms influences political behavior over time, and to explore the ethical implications of these interactions. This comprehensive analysis aims to provide a clearer understanding of the complex relationship between social media and youth political engagement, guiding future studies and policy considerations.

Date: 2024
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