Sustainability and Technology Influence Towards Hotels Guest Satisfaction

Maisarah Abdul Hamid, Zatul Iffah Mohd Fuza, Sulaiha Mohd Isa, Muhammad Syamim Juhaizi and Nur Zuhayra Irdina Binti Zamuin
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Maisarah Abdul Hamid: Faculty Hotel and Tourism Management , Universiti Teknologi MARA Terengganu , Malaysia
Zatul Iffah Mohd Fuza: Faculty Hotel and Tourism Management , Universiti Teknologi MARA Terengganu , Malaysia
Sulaiha Mohd Isa: Faculty Hotel and Tourism Management , Universiti Teknologi MARA Terengganu , Malaysia
Muhammad Syamim Juhaizi: Formerly at Faculty Hotel and Tourism Management, Universiti Teknologi MARA Terengganu, Malaysia
Nur Zuhayra Irdina Binti Zamuin: Formerly at Faculty Hotel and Tourism Management, Universiti Teknologi MARA Terengganu, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 11, 1039-1046

Abstract: Sustainability and Technology are two main ingredients in tourism development nowadays. Hotels need to incorporate these two components into the operation. This study aims to examine the relationship between sustainability attitude, technology influence, perceived green value, and perceived technology innovativeness towards guest satisfaction. The causal study using the Quantitative data collection is employed in this study. The data was collected from 228 respondents using Google Forms the data was analysed using multiple regression analysis. The result showed that 2 variables of Sustainability Attitudes and perceived technology innovativeness are significant to guest satisfaction. Meanwhile, the perceived green value and social media influence were not associated with guest satisfaction. This study highlights that the management should emphasize more on sustainability, and they must look at the technology influence, especially in social media. This will help to give the benefits to the hotel. From an academic perspective, this study highlights that the influences of sustainability and technology may have an impact on guest satisfaction. Future research should focus on other variables that may influence guest satisfaction and look at other technology adoption in the hotel industry.

Date: 2024
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