Boycott Phenomenon from Multiple Societal Perspectives

Aliya Waheedah Ahmad Lutfi, Abdul Hafiz Ab Rahman, Noviatin Syarifuddin and Sarina Yusoff
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Aliya Waheedah Ahmad Lutfi: Centre for Research in Development, Social and Environment, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Malaysia
Abdul Hafiz Ab Rahman: Centre for Research in Development, Social and Environment, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Malaysia
Noviatin Syarifuddin: Centre for Research in Development, Social and Environment, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Malaysia
Sarina Yusoff: Centre for Research in Development, Social and Environment, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 11, 954-959

Abstract: This article examines the phenomenon of boycotts from various social perspectives, focusing on the conceptual framework that explains this collective action as a form of protest or punishment within society. The study introduces and elaborates on the definition and classification of boycotts, including boycotts by the public, authorities and international bodies. Additionally, the article explores direct and indirect approaches to boycotts, as well as the instrumental and expressive goals of boycotts within different social contexts. Through conceptual analysis, the article highlights the role of social media as a catalyst for boycott movements in Malaysia. The article also emphasizes the importance of a deeper understanding of boycott dynamics and how these concepts can be applied in further research on boycott effectiveness and recovery strategies for affected entities.

Date: 2024
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