The Lunatic Winch Business Strategy: A Case Study of Til a Til Limited

Benard Nyataya and Dr John N Kamau
Additional contact information
Benard Nyataya: PhD student, Africa Nazarene University School of Business
Dr John N Kamau: Lecturer, Africa Nazarene University School of Business

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 12, 4082-4100

Abstract: Til a til Limited, established in the early 2000S quickly became a dominant player in Kenya’s floriculture industry, particularly in Naivasha. The company’s expansion was marked by significant job creation and economic growth, positioning it as the world’s largest producer of cut roses by 2008. However, its success was short-lived due to various internal and external challenges. Financial mismanagement, including tax evasion and debt accumulation, led to the company’s receivership in 2014. The document outlines several strategic objectives for Til a Til Limited’s potential revival; Diversify crop varieties, reduce debt, launch online sales platforms and community bloom program. The study captured the implementation and resources that involved operational transformation, financial restructuring, technological advancement, and community engagement. Key strategies include streamlining operations, adopting lean management practices, and utilizing new technologies to enhance efficiency. The monitoring and evaluation framework includes data collection, performance analysis, feedback loops, strategic adjustments, and continuous improvement. This ensures that the strategy remains aligned with the company’s overall objectives and adapts to changing market conditions. In summary, the case study of Til a Til Limited serves as a cautionary tale about the pitfalls of rapid expansion, financial mismanagement, and the importance of sustainable and ethical business practices. The Lunatic Winch Business Strategy framework aims to revitalize the company by addressing its historical weaknesses, capitalizing on new opportunities and ensuring long-term sustainability and profitability.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... sue-12/4082-4100.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... f-til-a-til-limited/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:8:y:2024:i:12:p:4082-4100

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().