Pilot Study Analysis for Energy Conservation Behaviour Using Value-Belief-Norm (VBN) Theory in Malaysian Universities Perspective

Aidil Syukri Shaari, Mohd Sofian Rosbi and Ernie Che Mid
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Aidil Syukri Shaari: Faculty of Business and Communication, Universiti Malaysia Perlis, 01000 Kangar, Perlis, Malaysia Centre of Excellence for Renewable Energy (CERE), Faculty of Electrical Engineering & Technology, Universiti Malaysia Perlis, 02600 Arau, Perlis, Malaysia
Mohd Sofian Rosbi: Faculty of Business and Communication, Universiti Malaysia Perlis, 01000 Kangar, Perlis, Malaysia
Ernie Che Mid: Centre of Excellence for Renewable Energy (CERE), Faculty of Electrical Engineering & Technology, Universiti Malaysia Perlis, 02600 Arau, Perlis, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 14, 505-517

Abstract: Climate change and global warming, primarily driven by CO₂ emissions from fossil fuel consumption, cause critical global issues requiring urgent attention. Energy conservation is essential for reducing energy use and promoting energy conservation behavior to address this issue. This research aims to determine the factors associated with influencing energy conservation behavior focusing on academic staff from Malaysian public universities. The study utilized the Value-Belief-Norm (VBN) theory to predict pro-environmental behavior (PEB) focusing on energy conservation behavior. A questionnaire study was conducted among 100 respondents, aged 21 to 60 years old. The data analysis using SPSS shows that the skewness values for all variables fall within the range of -1 to +1, suggesting statistical significance and alignment with a normal distribution. Furthermore, the Cronbach’s alpha values obtained from the statistical test for internal reliability were all greater than 0.6, indicating an acceptable level of internal consistency for all variables. The Kaiser-Meyer-Olkin (KMO) values for all variables exceed 0.5, and Bartlett’s test of sphericity is significant (p

Date: 2024
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