Relationship between Job Satisfaction and Sustained Engagement Among Gig Workers in the Malaysian Ride-Hailing Industry

Silvia Devita Syahril, Norzaidi Mohd Daud and Sutina Junos
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Silvia Devita Syahril: Faculty of Business and Management, Universiti Teknologi MARA.
Norzaidi Mohd Daud: Faculty of Business and Management, Universiti Teknologi MARA
Sutina Junos: Faculty of Business and Management, Universiti Teknologi MARA

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 8, 4081-4093

Abstract: The objective of this study is to examine the relationship between job satisfaction and sustained engagement among gig workers in the Malaysian ride-hailing industry. The findings are anticipated to provide a deeper understanding of the dynamics within the gig economy, enabling policymakers, regulators, industry stakeholders, and gig workers themselves to develop strategies that enhance the overall sustainability and success of gig workers, particularly in the evolving landscape of the ride-hailing sector. This study is expected to benefit policymakers and regulators by offering insights that can inform the formulation of policies and the development of regulations aimed at supporting and protecting gig workers as the industry grows. For industry stakeholders, the study’s findings may inform the enhancement of business models to improve worker satisfaction and retention. Additionally, gig workers can use the insights gained from this research to navigate the gig economy more effectively, achieving greater job satisfaction and engagement. This study contributes to the existing literature by focusing specifically on the Malaysian ride-hailing industry, providing nuanced insights into the factors influencing job satisfaction and sustained engagement among gig workers. By integrating multiple theoretical frameworks, this research offers a comprehensive and innovative approach to understanding the emerging employment trends within the gig economy.

Date: 2024
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