A Conceptual Research of Satellite Tourism Destinations (SToD)

Ezwani Azmi, Rosniza Aznie Che Rose and Azahan Awang
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Ezwani Azmi: Centre for Research in Development, Social and Environment (SEEDS), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi 43650, Malaysia Faculty of Hotel & Tourism Management, Universiti Teknologi MARA (UiTM) Cawangan Melaka, Kampus Alor Gajah, 78000 Melaka, Malaysia
Rosniza Aznie Che Rose: Centre for Research in Development, Social and Environment (SEEDS), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi 43650, Malaysia
Azahan Awang: Centre for Research in Development, Social and Environment (SEEDS), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi 43650, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 9, 1618-1628

Abstract: “Satellite Tourism Destination†or SToD is a concept proposed in this study and aimed at supporting the development of the tourism industry for the sustainability of the region and local communities. Increasingly intense global competition, imbalanced development, a lack of change strategy to a new paradigm and a pattern of visits focused on popularity have caused the movement of tourists leading to overcrowding, density issues, and less exploration of the countryside than the cities. Therefore, the concept of Satellite Tourism Destination is proposed to focus on sub-destination or destination support. The development of this SToD concept entails adapting the satellite concept, putting pressure on the movement of tourists, and empower tourism destinations through new products to attract visitors. The results of previous articles show the importance of creating a destination with the satellite tourism concept. Even though the term “Satellite Tourism†is normally used by industry players, such as the Malaysian media, which reports on the growth of satellite tourism in Malaysia, unfortunately there is no in-depth discussion in terms of academics or published papers. There is no concrete definition in academic studies. The impact of this study is critical in ensuring that future discussions about Satellite Tourism Destinations include stronger scientific and theoretical references.

Date: 2024
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