Exploring the Impact of Organizational Citizenship Behaviour on Workplace Performance: A Literature Review

Abidah Saad, Nor Asiah Mahmood, Suhaida Ishak and Rafiza Ramli
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Abidah Saad: Fakulti Pengurusan Perniagaan, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, 08400 Merbok, Kedah, Malaysia
Nor Asiah Mahmood: College of Business Administration, Prince Sultan University, Riyadh, Saudi Arabia
Suhaida Ishak: Faculty of Business, Information & Human Sciences, Infrastructure University Kuala Lumpur, Selangor, Malaysia.
Rafiza Ramli: R&D Department, Lumileds Malaysia Sdn Bhd, Penang, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 9, 3622-3631

Abstract: The present study explores the growing need for a deeper understanding of organizational citizenship behavior (OCB) and its impact on workplace performance, particularly in the context of evolving work environments such as remote work and digitalization. While previous research has identified OCB as a critical factor in organizational success, there is a gap in addressing its future-oriented aspects and long-term implications for both individuals and organizations. This study aims to examine how shifts in modern workplaces influence OCB, with a focus on how leadership styles and employee expectations shape these behaviors. A comprehensive literature review reveals that while OCB has been extensively studied, there is limited research on its role in hybrid workplaces. Findings suggest that digital transformation and flexible work environments enhance certain OCB dimensions, like helping behaviors and innovation, but may reduce traditional face-to-face cooperation. The study highlights the need for organizations to adapt their leadership approaches to foster OCB in these new contexts, emphasizing the importance of rethinking strategies such as leadership development, employee engagement, and performance management systems to sustain the positive benefits of OCB in modern workplaces.

Date: 2024
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