Marketing Strategies as a Catalyst for Community Involvement in Educational Waqf

Mohd Shahid Azim Mohd Saufi, Ahmad Khilmy Abdul Rahim, Mohammad Amir Wan Harun, Ahmad Harith Ashrofie Hanafi and Norhasyikin Rozali
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Mohd Shahid Azim Mohd Saufi: Faculty of Business and Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Malaysia
Ahmad Khilmy Abdul Rahim: Islamic Business School (IBS), Universiti Utara Malaysia (UUM) Kedah, Malaysia
Mohammad Amir Wan Harun: School of Humanities, Universiti Sains Malaysia (USM), Penang, Malaysia
Ahmad Harith Ashrofie Hanafi: Faculty of Business and Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Malaysia
Norhasyikin Rozali: Faculty of Business and Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Malaysia

International Journal of Research and Innovation in Social Science, 2024, vol. 8, issue 9, 849-856

Abstract: This study investigates the role of marketing strategies in enhancing community involvement in educational waqf. Educational waqf, a charitable endowment in Islamic tradition, often relies on robust community support for its success. We explore how targeted marketing can serve as a catalyst in fostering this support. Our research highlights the significance of effective branding and awareness campaigns in establishing a strong brand identity and creating emotional connections with potential supporters. We also examine the impact of segmenting the target audience and tailoring marketing messages to improve engagement. The study further delves into the importance of community engagement through partnerships with local entities and the implementation of feedback mechanisms. Additionally, we address the role of transparency in reporting and the adoption of innovative practices in sustaining community interest and involvement. Findings reveal that strategic marketing approaches not only enhance visibility and support but also build trust and ensure long-term engagement. This paper provides insights into optimizing marketing strategies to maximize community participation in educational waqf initiatives.

Date: 2024
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