Service Quality Dimensions and their Impact on Visitor Satisfaction in Adventure-Based Theme Parks

Nadia Nur Zulaiqa Mohammad Hazrin, Raja Yasmin Syahila Raja Zahudeen, Nurul Aisya Amri and Fadhilah Zainal Abidin
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Nadia Nur Zulaiqa Mohammad Hazrin: Sunway Resort Hotel, Petaling Jaya, Selangor
Raja Yasmin Syahila Raja Zahudeen: UOB Plaza 1, Kuala Lumpur
Nurul Aisya Amri: CIT Travel, Midvalley City, Kuala Lumpur
Fadhilah Zainal Abidin: Faculty of Hotel and Tourism Management, UiTM Cawangan Kampus Bandaraya Melaka

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 7, 5391-5403

Abstract: This study investigates the key service quality dimensions influencing visitor satisfaction at Skyline Luge Kuala Lumpur, Gamuda Garden. As visitor satisfaction plays a crucial role in sustaining tourism attractions, understanding the underlying service components is essential for improving visitor experiences. This research focuses on four main factors: outdoor entertainment, internal access (security), external access (accessibility), and available facilities. A total of 142 valid responses were collected through structured questionnaires using judgmental and convenience sampling. Multiple regression analysis revealed that all four factors significantly influence visitor satisfaction, with external access (β = 0.525, p

Date: 2025
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