A New Model for Designing a Product Line Using TURF Analysis

Daniel Serra ()

No 433, Working Papers from Barcelona School of Economics

Abstract: This paper introduces the approach of using TURF analysis to design a product line through a binary linear programming model. This improves the efficiency of the search for the solution to the problem compared to the algorithms that have been used to date. Furthermore, the proposed technique enables the model to be improved in order to overcome the main drawbacks presented by TURF analysis in practice.

Keywords: TURF analysis; Binary programming; Product design (search for similar items in EconPapers)
JEL-codes: C61 M31 (search for similar items in EconPapers)
Date: 2015-09
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Persistent link: https://EconPapers.repec.org/RePEc:bge:wpaper:433

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