Understanding Digital Transformation Initiatives: Case Studies Analysis

Furjan Martina Tomičić (), Tomičić-Pupek Katarina () and Pihir Igor ()
Additional contact information
Furjan Martina Tomičić: University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia
Tomičić-Pupek Katarina: University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia
Pihir Igor: University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia

Business Systems Research, 2020, vol. 11, issue 1, 125-141

Abstract: Background: Complexity of the digital transformation (Digital Transformation) paradigm and its relation to the fourth technological revolution face companies with serious challenges when it comes to keeping up with the competition or becoming a leader in operating industries.Objectives: The goal of our research is to systematize, analyse and evaluate technological and business concepts of Digital Transformation, in order to identify and investigate Digital Transformation initiatives in Croatia.Methods/Approach: To accomplish this goal, we used a multiple-case study approach to gather data from experts who participated in successful Digital Transformation initiatives.Results: Questionnaires were developed and used to gather both, qualitative background and technology-business related data relevant for Digital Transformation initiatives’ success, discussed in the last part of the paper. The limitation of this study is a relatively small number of case studies (6), as well as its local coverage, resulting therefore with conclusions, which will serve as a base for future studies.Conclusions: There are several background, business, and technology-related concepts or factors relevant to Digital Transformation initiatives: profile and involvement of external Digital Transformation experts; the transformation drivers and expectations. In achieving most significant business concepts for business transformation, no single one right combination of technological concepts could be explicitly determined.

Keywords: digital transformation; industry 4.0.; technology; business; case study; initiative; Croatia (search for similar items in EconPapers)
JEL-codes: L86 M15 O31 O32 O33 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://doi.org/10.2478/bsrj-2020-0009 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bit:bsrysr:v:11:y:2020:i:1:p:125-141:n:9

DOI: 10.2478/bsrj-2020-0009

Access Statistics for this article

Business Systems Research is currently edited by Mirjana Pejić Bach

More articles in Business Systems Research from Sciendo
Bibliographic data for series maintained by Peter Golla ().