Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption

El-Shayeb Mirna () and El-Deeb Sara ()
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El-Shayeb Mirna: German University in Cairo, Egypt
El-Deeb Sara: German University in Cairo, Egypt

Business Systems Research, 2023, vol. 14, issue 2, 173-189

Abstract: Objectives Driven by the Dual Process Theory and the Theory of Consumption, the purpose of this paper is to provide a refined scale for luxury consumption motives in addition to categorising the motives into emotional and rational concepts. Methods/Approach A non-probability convenience sampling technique was used to collect the data from 350 participants. Exploratory and confirmatory factor analyses were used to refine a luxury consumption motive scale. Results The findings showed price, quality, and investment as rational motivators, and conspicuousness, hedonism, self-identify, and uniqueness, as emotional motivators are extracted as dimensions of the luxury consumption scale, specially fitted for jewellery. Conclusions The present study makes a significant contribution with regards to creating a unanimous refined scale for luxury consumption motives of jewellery and categorising them into emotional and rational.

Keywords: scale refinement; jewellery; luxury consumption; luxury motives; emotional; rational (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:bit:bsrysr:v:14:y:2023:i:2:p:173-189:n:10

DOI: 10.2478/bsrj-2023-0018

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