 The impact of a proactive environmental strategy on environmentally sustainable practices in service firms: The moderating effect of information use valueJeremy Galbreath, Chia‐Yang Chang and Daniel Tisch Business Strategy and the Environment, 2023, vol. 32, issue 8, 5420-5434 Abstract: Demonstration of environmental sustainability is increasingly seen as important to gaining legitimacy, consumer favour and competitive advantage for service firms. To explore this prospect further, we employed resource‐based theories to study the effect of a proactive environmental strategy (PES) on environmental practices. We argue that the relationship between a PES and environmental practices is positive yet contingent on the perceived importance of information. Using a sample of 2686 service firms from the third Taiwanese Technological Innovation Survey, we found that a PES was positively associated with environmental practices and that perceived external information value positively moderated the PES–environmental practices relationship while perceived internal information value had an insignificant interaction effect. Additional tests provide deeper insight into our predicted relationships. The study makes theoretical, empirical and managerial contributions. Date: 2023 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:32:y:2023:i:8:p:5420-5434 Ordering information: This journal article can be ordered from Access Statistics for this article Business Strategy and the Environment is currently edited by Richard Welford More articles in Business Strategy and the Environment from Wiley Blackwell |
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