The interplay among green absorptive capacity, green entrepreneurial, and learning orientations and their effect on triple bottom line performance

Jane Marzouk and Raghda El Ebrashi

Business Strategy and the Environment, 2024, vol. 33, issue 3, 1962-1976

Abstract: This research paper aims at examining the effect of three green capabilities, namely, green entrepreneurial orientation, green learning orientation, and green absorptive capacity, on triple bottom line firm performance under the natural resource‐based view (NRBV) lens. Data were collected through self‐administered surveys distributed among large firms in Egypt that have sustainability initiatives. A total of 211 responses were received, and data analysis was conducted using SMARTPLS 4.0. Results indicated an insignificant direct relationship between green entrepreneurial orientation and triple bottom line firm performance, yet results showed a positive indirect relationship between green entrepreneurial orientation and triple bottom line firm performance in the presence of green learning orientation as a mediator. Moreover, results indicated a positive indirect relationship between green entrepreneurial orientation and triple bottom line firm performance in the presence of green absorptive capacity as a mediator. Last but not the least, the relationship between green entrepreneurial orientation and triple bottom line firm performance was found to be positive when sequentially mediated by green learning orientation and green absorptive capacity.

Date: 2024
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