Business strategy and innovative models in the fashion industry: Clothing leasing as a driver of sustainability

Micol Barletta, Idiano D'Adamo, Jose Arturo Garza‐Reyes and Massimo Gastaldi

Business Strategy and the Environment, 2024, vol. 33, issue 5, 4730-4743

Abstract: The fashion industry is ranked as the second largest cause of environmental pollution. In this context, circular business models emerge as key tools to address the negative impacts of the textile industry. The aim of this work is to identify alternatives to the currently dominant model followed by fast fashion, through the proposal of a circular business model based on leasing. The methodology of the work, based on the take‐make‐waste model, is based on a multicriteria analysis with the local–global approach using academic experts and fashion and retail experts. The results show that the criteria of the access‐based model and best care are the most relevant. The highest sustainability value is assigned to leasing, which guarantees ethical conditions for workers, followed by the use of raw materials (recycled or bio‐based materials) and the reduction of overproduction. The implications of this work determine that leasing can support circular fashion and that the social component of sustainability should be given more attention in production models. Strategic partnerships and sharing platforms are tools that can support a real transition of the fashion industry towards sustainability.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://doi.org/10.1002/bse.3723

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:33:y:2024:i:5:p:4730-4743

Ordering information: This journal article can be ordered from
http://onlinelibrary ... 1002/(ISSN)1099-0836

Access Statistics for this article

Business Strategy and the Environment is currently edited by Richard Welford

More articles in Business Strategy and the Environment from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().