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Strategic resilience nexus: Connecting pioneering and sustainability orientations

Gloria Parra‐Requena, Pedro M. García‐Villaverde, María José Ruiz‐Ortega and Mateo M. Córcoles‐Muñoz

Business Strategy and the Environment, 2024, vol. 33, issue 8, 8784-8797

Abstract: This work analyzes, under a strategic approach, the role of organizational resilience (OR) in connecting pioneering orientation (PO) and sustainability orientation (SO), thus filling a significant and unexplored gap in the literature. The empirical study was conducted on a sample of 223 companies in the cultural tourism industry in Spain. The results show a total mediating effect of OR in the relationship between PO and SO in its economic, environmental, and social dimensions and a partial effect in the case of the cultural dimension. The study highlights the U‐shaped curvilinear relationship between PO and OR, reflecting a brake on the growth of OR when companies have a strong tendency to enter the market early. Companies should adopt the role of early followers to strengthen resilience and achieve a strong strategic commitment to sustainability.

Date: 2024
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https://doi.org/10.1002/bse.3943

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