Reshaping gendered norms in entrepreneurship: Incorporating gender identity and entrepreneurial practice

Monique Ingrid Boddington

Gender, Work and Organization, 2024, vol. 31, issue 2, 378-398

Abstract: This paper presents a practice theoretical conception of gender in entrepreneurship, emphasizing the potential of reflexivity and collective agency to reshape gendered norms. While the literature recognizes the fluidity of gender and its intersectional nature, it often overlooks how social phenomena are produced and relate to each other. The main aim of this is to show, not just how, gendered norms of entrepreneurial practice inhibit practice (which has been extensively covered) but how identity and the individualized practice of entrepreneurship, can shift gendered norms of entrepreneurial practice. Drawing upon the theories of Pierre Bourdieu and Margaret Archer, this paper proposes a more integrative approach to identity and gendered norms, embedded within a social realist approach. The author highlights the need for structural renegotiation in entrepreneurship through reflexivity. Given how norms self‐naturalize, individual practice of diverse gendered practices in entrepreneurship is not enough to create long‐term sustainable change and support for diverse gendered practices. Instead, this paper proposes an integrative approach to identity and gendered norms, emphasizing the potential of individuals to shift structural norms, through collective action. This study suggests that a more balanced understanding of the interplay between context and identity can assist in the design of support for non‐traditional gendered practices and provide new insights into how gendered norms impact entrepreneurial activity.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://doi.org/10.1111/gwao.13075

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:gender:v:31:y:2024:i:2:p:378-398

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0968-6673

Access Statistics for this article

Gender, Work and Organization is currently edited by David Knights, Deborah Kerfoot and Ida Sabelis

More articles in Gender, Work and Organization from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().