EconPapers    
Economics at your fingertips  
 

Enhancing Environmentally Conscious Consumption through Standardized Sustainability Information

Yoon‐Na Cho, Robin L. Soster and Scot Burton

Journal of Consumer Affairs, 2018, vol. 52, issue 2, 393-414

Abstract: In today's retail marketplace, consumers receive little or no consistent brand‐level sustainability information, but this may change in the near future. Developing hypotheses based on the comparative brand processing and information disclosure literatures, we conduct a retail laboratory choice‐based experiment to test predictions related to the effects of brand‐level sustainability information on choices, product evaluations, and retailer perceptions. Compared to the status quo condition in which no sustainability information is provided for the product category at the retail point of purchase, the addition of positive (negative) sustainability information for the brand yields higher (lower) product evaluations and increased (decreased) brand choice. In addition, due to greenwashing concerns, many consumers may be skeptical of product‐level sustainability information, and we address the moderating role of this skepticism on retailer‐related perceptions.

Date: 2018
References: Add references at CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
https://doi.org/10.1111/joca.12172

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jconsa:v:52:y:2018:i:2:p:393-414

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0022-0078

Access Statistics for this article

Journal of Consumer Affairs is currently edited by Sharon Tennyson

More articles in Journal of Consumer Affairs from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery (contentdelivery@wiley.com).

 
Page updated 2024-09-05
Handle: RePEc:bla:jconsa:v:52:y:2018:i:2:p:393-414